June 5, 2013 | By

Hooked’s Approach to App Recommendation Featured in VentureBeat

Hooked, an app discovery engine in Google Play uses algorithmic technology to recommend apps to users based on personal preferences and behaviors – the app is addressing the current and growing app discovery issue in the mobile market. VentureBeat editor, John Koetsier, featured an interview with Hooked’s CEO, Prita Uppal, and highlighted how Hooked’s methods …+

June 2, 2013 | By

Almost There!

The Vantage team is in full swing with its fundraiser for the Leukemia & Lymphoma Society (LLS). This fundraiser is to benefit our colleague and friend Stephanie Waxman who was diagnosed with leukemia last summer. Along with collecting $2,000, the Vantage team will be participating this month in the San Francisco half-marathon. See our donation page on the LLS site and …+

May 24, 2013 | By

Twitter Finally Offers Two-Factor Authentication

Twitter announced it is now offering two-factor authentication for a higher level of security for its users’ accounts. Like Facebook, users are asked for a phone number where an SMS text can be sent for additional verification. The news comes on the heels of recent high-profile Twitter hacks, including the accounts of the Associated Press, …+

May 23, 2013 | By

Starcounter’s NoSQL database powers ERP system for retail giant

Our client Starcounter recently announced that its NoSQL database powers the ERP system utilized by Gekas, a superstore retailer. Chain Store Age jumped on the announcement and covered the news online: Swedish retailer taps Starcounter to power supply chain management application. “Starcounter announced that its high performance in-memory NoSQL database powers the supply chain management …+

May 21, 2013 | By

SEC gives green light to social media as “news” outlet

It’s no secret that social media are becoming important media tools and Vantage obviously uses them in addition to press releases, articles and other platforms to spotlight our clients and their news. In April 2013, the Securities and Exchange Commission verified that “Regulation FD applies to social media and other emerging means of communication used …+

May 17, 2013 | By

We Feel Pretty

The Vantage crew provided lots of big smiles this week as we were in the midst of several company photo shoots across all our offices. We’ll have some more great photos to share of our hard-working PR cast. Stay tuned!

May 16, 2013 | By

New App, Vobok Brings 30-Second Voice Recordings to Facebook and Twitter

@Caitlin_McGarry of Macworld explores Vantage’s new client, Vobok, for its launch this week: Pretend you’re on the radio with Vobok, the Vine-ish social network for broadcasters. “Vobok is a social network in the same vein as Vine. You can use your Twitter or Facebook log-ins to sign up, or create a Vobok-only account. Vobok is brand …+