Dec. 21, 2012 | By

Top 2012 Lists

I know some folks hate the top 2012/end-of-year lists (and I won’t mention any names) but I’m quite fond of them.  Maybe it’s because I’m in the tech PR space and there is so much activity and noise during the year that after a while it can become a blur as to what happened in …+

Dec. 14, 2012 | By

Breaking Down Barriers to Access Control Convergence

When there are no product announcements or other company news to pitch, it can be challenging to generate coverage. Though, creating a trend story is a great way to stretch creativity, plus it is one of the most rewarding feelings when you get coverage for your client! For example,  Joel Griffin for did a …+

Dec. 12, 2012 | By

ArmTech Congress 2012

This week, Vantage CEO Ilene Adler and I headed to Stanford University for ArmTech Congress 2012, the 5th global Armenian high tech industry and business conference. Throughout the day, four panels explored the state of the high tech industry in Armenia. The panels covered research, innovation, professional development, the business environment, investment opportunities and the future challenges …+

Dec. 10, 2012 | By

911 Services To Go Mobile

In an RCR Wireless article, National carriers agree to text-to-911 services by 2014, 911 services expect to go mobile by 2014 by partnering with carriers to offer text-to-911 services.  While this seems like a great step moving forward, SMS is slowly starting to become ‘old news’ with consumers begging to use other multimedia services that …+

Dec. 5, 2012 | By

AllThingsD: Hooked is the App for Apps

At Vantage, we strive to get top results for our clients, so for this post we would like to share some of that great coverage garnered by our team. Our  client Hooked is a recommendation engine for gaming apps on the Android market – think of Hooked as your personal shopper for apps. Hooked was featured in …+

Dec. 3, 2012 | By

Bank on Mobile in 2013

Phones. Well, sort of. We use them for navigation, entertainment and occasionally making a call. With the iPhone, Android, Windows and more, smartphone usage is at an all-time high. We’re seeing a trend, and I’m banking on that. Mobile technology and its uses are only going to grow and 2013 could be its biggest year …+

Nov. 28, 2012 | By

Building Thought Leadership for Clients While Aiding Editors

Pitching does not exist in a vacuum.  When we’re working to gain attention for clients and build thought leadership, also known as recognition of the client as an expert in its industry, it’s important to think about what is happening in the world and on what journalists are focused. Forbes Magazine defined “thought leader” as …+