March 17, 2014 | By

Happy St. Pat’s Day

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March 14, 2014 | By

How Pitching News Taught Me a Valuable Lesson in Email

I recently learned a valuable lesson in email. Having used email for the majority of my life and every day for work, I thought I had the ropes down. But like all things, no matter how much you use something, there’s always something more to be learned. So here’s what I learned: While you may …+

March 10, 2014 | By

Start Your Engines — Apple’s CarPlay is Here!

Buckle up! Things in the in-car mobile phone platform space are about to speed up and get a lot more interesting. Last week at the Geneva International Motor Show, Apple introduced CarPlay, the “smarter, safer and more fun way to use iPhone in the car.” Ferrari, Mercedes-Benz and Volvo are already on board, with several …+

Feb. 28, 2014 | By

Fun Friday

For this Fun Friday edition, our talented Vantage duo show their skills beyond PR – playing the board game “Smart Ass”.

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Feb. 28, 2014 | By

Behind the Scenes of Reaching More Eyeballs

Not too long ago we believed that it just came down to luck on which tweet, post or YouTube clip went viral. That still carries weight but there are ways you can gain more attention by keeping the following tips in mind. Here’s a Top 10 list that could help steer your content to the …+

Feb. 24, 2014 | By

The Power of a “PR-Free” Announcement

An integrated communications plan is the bread and butter of any announcement.  The minute a story hits the wire, you better believe a good PR Specialist is already tracking coverage from embargoed stories that are going live, taking screen shots of social posts that have been posted, and booking additional media briefings for follow-ups.  In …+

Feb. 20, 2014 | By

#SochiProblems – Tweets from the Games

We are right in the middle of the Winter Olympics and once again social media, specifically Twitter, is playing a big role in this year’s games. The buzz that has been generated really started before the torch was even lit. Upon arriving in Sochi, media personalities and athletes took to their Twitter feeds to share …+

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