June 30, 2014 | By

The Key to an Award Winning Agency Culture

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In …+

June 29, 2014 | By

3 Tactics for Picking the Right Media Mix

Everyone knows that generating media coverage plays a significant role in establishing a company as a market leader. However, it’s crucial to keep in mind that picking media is about quality over quantity. The best coverage is the right coverage – meaning that your ideal media mix should be based on your company niche and the …+

June 28, 2014 | By

Communicating the Value of PR When Results Aren’t Obvious

The goal for a PR professional is to tell a story in a way and place that attracts the eyes of  an appropriate market. When these eyes don’t lead to immediate results for your company, it can be discouraging. We’ve all been there: Colleagues and supervisors want numbers, but it’s not always easy to measure …+

June 27, 2014 | By

Traits of a Top PR Agency

Working as a top executive in a company, you are likely no stranger to PR agencies that promise to provide your company with more brand exposure and in turn, increase your bottom line. However, not all PR agencies have the same ethics. Some promise front-page coverage and feed you unattainable goals while others provide you …+

June 13, 2014 | By

4 Ways to Build Strong Media Relationships

Success in business, as well as in our personal lives, depends on how well we build and manage individual relationships. PR is no different. If you want coverage in Wired Magazine, for example, you can’t reach out one time and all of a sudden get front page coverage (unless, perhaps, you’re Apple or Tesla). The key is to build long term …+

June 10, 2014 | By

Thought Leadership: An Investment in Your Brand

While the value of PR can still be up for debate, few will argue that positive PR is an excellent gateway to improving branding for a company. One particularly effective way this is done is through thought leadership. If you are newer to this subject and ready to explore it, here are four key questions …+

June 6, 2014 | By

5 Tactics to Land Excellent Coverage For Your Product Launch

It’s finally time. You’ve gone through product idea brainstorms, market evaluations, renderings, prototype development and are now ready to launch. Here are 5 tactics to incorporate into your product launch plan to help secure excellent coverage: