Every day it seems there are stories both in the trade and mainstream press about data breaches, malware, privacy infringement and unauthorized network access. These stories scare the public, and cause some concern for IT experts, CEOs and network designers who worry that their network will be hit next. Moreover, many of these news items …+
In the B2B world, customer acquisition is the driving force of a company’s marketing and sales initiatives. It’s no secret that your marketing and sales teams work hard to bring on potential customers and even harder in order to get those contracts signed. Once signed, your sales team’s work may be over, but for your …+
To truly understand how a PR agency can benefit your company, you first need to understand why it is effective to maintain relationships with the media. The goal of this blog is to emphasize the significant role of the media as well as why and how a PR agency is a great partner in fostering …+
For college students about to graduate, the thought of “what’s next?” is running on repeat through their minds. I say this with certainty because four months ago I was that student wondering what was going to happen after I walked across the stage in my cap and gown. Students in the Public Relations major must …+
The Inside Vantage’s Tech PR Team series continues with our latest blog about Fran Bosecker, an account director based in New York.
Fall is right around the corner, which means we’re coming up on event season. Whether you plan on paying for a booth at your next trade show or not, going to a trade show can come with quite the price tag. So how can you get the most out of your investment and get noticed among media and …+
There are about a million ways for your PR and marketing team to do social media “the right way” (and just as many blogs and articles with tips on how to do it). Talk about overwhelming! If your team waits until they have it all figured out, they’ll never get started. At some point, you …+