June 13, 2014 | By

4 Ways to Build Strong Media Relationships

Success in business, as well as in our personal lives, depends on how well we build and manage individual relationships. PR is no different. If you want coverage in Wired Magazine, for example, you can’t reach out one time and all of a sudden get front page coverage (unless, perhaps, you’re Apple or Tesla). The key is to build long term …+

June 10, 2014 | By

Thought Leadership: An Investment in Your Brand

While the value of PR can still be up for debate, few will argue that positive PR is an excellent gateway to improving branding for a company. One particularly effective way this is done is through thought leadership. If you are newer to this subject and ready to explore it, here are four key questions …+

June 6, 2014 | By

5 Tactics to Land Excellent Coverage For Your Product Launch

It’s finally time. You’ve gone through product idea brainstorms, market evaluations, renderings, prototype development and are now ready to launch. Here are 5 tactics to incorporate into your product launch plan to help secure excellent coverage:

June 3, 2014 | By

Inside Vantage’s Tech PR Team: Get to Know Lydia Howard

The “Inside Vantage’s Tech PR Team” series continues with our latest blog about Account Director Lydia Howard. 

June 1, 2014 | By

Maintaining Your PR Program During the Summer Slowdown

Summer is often considered a slower time for business. But that shouldn’t stop you from maintaining your PR program and staying in front of media and potential customers. Even though some editors may be vacation, those who are working often have more time to read articles, so use this to your advantage. Here are a few …+

May 22, 2014 | By

Inside Vantage’s Tech PR Team: Get to Know Carmen Armamento

The “Get to Know Vantage” series continues and our latest blog entry is about Carmen Armamento. Carmen is an executive assistant and administrative manager at Vantage PR.

May 20, 2014 | By

How To Be a Better Listener

Notice that a major brand uses the slogan, “Can you hear me now?” and not “are you listening to me?” Although similar, to hear and to listen are not the same. Hearing is one of the five senses and a physical activity while listening is a skill that requires paying attention to verbal and non-verbal …+