Dec. 26, 2013 | By

How Tech Decked the Halls

We’ve reached the holiday home stretch —though it seems like just last week I was wearing my Wayne’s World wig and eating fun size snickers for lunch (on Halloween that is). As usual, the week of Christmas has brought a slower pace at the office and a welcome chance to catch up to the calendar, …+

Dec. 18, 2013 | By

‘Tis the Season for a 2013 Vantage PR Recap

I love this time of year. The holiday spirit, the fun times with family and friends, the gingerbread house decorating, the ever-so-delicious peppermint hot chocolate at Starbucks – my list goes on, and I’m checking it twice. ‘Tis also the season to reflect on the past year, and this year – my fifth as a …+

Dec. 13, 2013 | By

Friday the13th CHOCOLATE

It may be Friday the 13th but that is not stopping the Vantage Orlando team for having some fun. The team headed out this afternoon for a chocolate-making team building activity.  

Dec. 10, 2013 | By

Innovative? Is it really?

In the tech world we’re constantly bogged down with hot catch phrases like “innovative,” “first in its class,” and “industry’s first.” But let’s think about this, are we really using these words correctly? Sure it sounds great and may cause editors to take a second glance at our pitch, but with a huge build-up followed …+

Dec. 6, 2013 | By

Thinking about 2014 PR Trends

As the New Year is quickly approaching, it’s time to look ahead and see what’s on the horizon for PR in 2014. PR pros will realize that content and data are equally important. Start putting your data to good use. Data can help with adjusting messaging and delivery, identifying influencers and buyer barriers and help to …+

Nov. 22, 2013 | By

Dreamforce Hits San Francisco

This week in San Francisco, we were excited to attend Dreamforce, Salesforce’s annual user and developer conference.  Check out our video recap below!

Nov. 21, 2013 | By

Coaching Chaos: Responding to Real-Time PR

When the lights went out, “real time PR” took the spotlight. I’m talking about the 2013 Super Bowl blackout – when brands like Tide, Jim Beam and, of course, Oreo turned chaos into an opportunity to cultivate creative, unexpected and engaging conversations on social media. I got to relive these exciting examples of in-the-moment brand …+