Sept. 9, 2014 | By

How to Match Your Content With Tech Media

Using an editorial calendar will allow your company to have a clear outlook on current and upcoming tech media opportunities.

Sept. 4, 2014 | By

The truth about press release metrics

Hundreds of press releases cross the wire every day. And with each, newswire services provide dashboards with various metrics including page views. While this type of measurement can be valuable, page views aren’t the be-all and end-all for measuring the ROI of your news.   Why? Because these views can come from any audience. However, what is important is …+

Aug. 30, 2014 | By

Inside Vantage’s Tech PR Team: Meet Kirsten Ashton

The Inside Vantage’s Tech PR Team series continues with our latest blog about Kristen Ashton, an Account Executive based in Orlando.

Aug. 27, 2014 | By

Uber vs. Lyft: a PR lesson in Industry Rivalries

Competitors are inevitable and in fact some say they are the most sincere form of flattery because it means that your company is doing something right. Yet what happens when your competitor starts getting a little too close for comfort? The most recent Uber vs. Lyft battle comes to mind as their escalated feud went …+

Aug. 25, 2014 | By

5 Tips to Boost Trade Show ROI

Trade shows contain an extensive amount of opportunities to increase your company and product’s exposure.  Whether you’re attempting to expand visibility within your respective industry, woo potential customers, make face with industry leaders, or interact with press to generate media coverage, trade shows serve as a strong platform for you to accomplish these goals and …+

Aug. 23, 2014 | By

Why IT Security Companies Need a Killer Tech PR Agency

Every day it seems there are stories both in the trade and mainstream press about data breaches, malware, privacy infringement and unauthorized network access. These stories scare the public, and cause some concern for IT experts, CEOs and network designers who worry that their network will be hit next.  Moreover, many of these news items …+

Aug. 20, 2014 | By

Treat Every Customer Relationship Like a PR Opportunity

In the B2B world, customer acquisition is the driving force of a company’s marketing and sales initiatives. It’s no secret that your marketing and sales teams work hard to bring on potential customers and even harder in order to get those contracts signed. Once signed, your sales team’s work may be over, but for your …+