Aug. 7, 2014 | By

Inside Vantage’s Tech PR Team: Meet Fran Bosecker

The Inside Vantage’s Tech PR Team series continues with our latest blog about Fran Bosecker, an account director based in New York.

July 30, 2014 | By

3 Ways to Maximize Exposure at Industry Events

Fall is right around the corner, which means we’re coming up on event season. Whether you plan on paying for a booth at your next trade show or not, going to a trade show can come with quite the price tag. So how can you get the most out of your investment and get noticed among media and …+

July 30, 2014 | By

5 Classic Social Media Mistakes for Brands

There are about a million ways for your PR and marketing team to do social media “the right way” (and just as many blogs and articles with tips on how to do it). Talk about overwhelming! If your team waits until they have it all figured out, they’ll never get started. At some point, you …+

July 25, 2014 | By

3 Tips for Making the Most of Public Relations Internships

For most college students, the thought of walking into an office on your first day as an intern can be quite daunting. But, what most first time interns have yet to learn is that an internship begins the second you submit a resume. As I’m coming to the end of my internship here at Vantage …+

July 14, 2014 | By

Biotech PR: Taking Your Innovation to the Next Level

Biotechnology companies today have big aspirations. They seek solid R&D investment, an incredible team of PhDs and an amazing innovation that has the potential to save millions of dollars, create less waste or use existing materials in a more economical, productive and environmentally-friendly way for example. If they’re successful, they might even disrupt a multi-billion …+

July 10, 2014 | By

5 Critical Leadership Qualities for PR-Focused Executives

In a consistently evolving field, senior and mid-level marketing executives are called to take strategic action around PR initiatives that will shape the future of their companies. From direct mail to mobile, press kits to online content and TV to social media, PR has dramatically changed over the last decade. As a result, marketing leaders …+

July 5, 2014 | By

Identify Top Industry Trends Before They Are Yesterday’s News

Is your team studying industry trends? If not, your marketing and PR team should be. Staying on top of industry trends can be a game changer by helping elevate the timeliness and relevance of your thought leadership, social media presence,brand development and communications with present and future customers. Yet, staying on top of current trends …+