Oct. 20, 2014 | By

3 Easy Ways to Turn Hot Trends into PR Opportunities

There are numerous time-saving tools your marketing and PR team can use to identify top industry trends before they’re yesterday’s news. But once your team has found that next hot trend, then what? Here are 3 key ways to turn trends into PR opportunities.  1.    Timely media outreach — When breaking news or a major …+

Oct. 16, 2014 | By

Inside Vantage’s Tech PR Team: Meet Sasha Dookhoo

 Wonder what Vantage PR’s Account Executive Sasha Dookhoo is like outside of work? Find out in the post of our Inside Vantage’s Tech PR Team series!

Oct. 15, 2014 | By

Consumer Tech PR: When to Pull the Trigger

The growing presence of technology in consumer products is more prominent than ever. Products are adapting and incorporating technology to create new tools or tackle emerging and/or currently present problems in the everyday life of consumers. But as technology is increasingly incorporated into consumer products, there is the question – can a strategic PR campaign …+

Oct. 9, 2014 | By

Teamwork: The Path to a Successful Career in PR Communications

When I began my PR Communications internship I was eager to put the skills I learned in school to good use. On the first day of my internship I was handed a training binder that outlined everything I would be doing along with a list of five clients. Although it was a bit overwhelming, I was …+

Oct. 6, 2014 | By

Best PR Strategy for Launching in the US

Are you looking to launch your tech company in the US? Are you ready to implement the best PR strategy for your company? If you have done all of your research and prep work, and are ready to make a big splash in the US market, here are some PR–related tips to ensure that you have the best PR strategy for your launch.

Oct. 2, 2014 | By

4 Tips for a Successful Media Campaign Strategy

Your company has a compelling story that deserves to be told and it can all begin by working with content you already have. Often, it’s more about re-evaluating what your company has and giving it a new spin. Here are four PR tips to help guide you to a successful media campaign strategy.

Oct. 1, 2014 | By

Making Lasting Consumer Connections

How do you create brand awareness? How do you become a thought leader? How do you reach both your target consumer and beyond? Through consumer connections.

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