Blogging is an important communication tool that’s not always taken advantage of. It’s a fundamental piece of the PR puzzle and an important portal when directing and developing communication from a company to the public. Besides the obvious benefit of providing a look into your business, there are various benefits that come into play if you choose to implement a blog as a communication tool for your business.
The ALS Association wanted to raise awareness, but its overall goal was to increase donations. How did they manage to do both so spectacularly? VPs of Marketing take note, here are some PR lessons learned from the Ice Bucket Challenge.
Wonder what Vantage PR’s Account Executive Prachi Bhardwaj is like outside of work? Find out in the post of our Inside Vantage’s Tech PR Team series!
Using an editorial calendar will allow your company to have a clear outlook on current and upcoming tech media opportunities.
Hundreds of press releases cross the wire every day. And with each, newswire services provide dashboards with various metrics including page views. While this type of measurement can be valuable, page views aren’t the be-all and end-all for measuring the ROI of your news. Why? Because these views can come from any audience. However, what is important is …+
The Inside Vantage’s Tech PR Team series continues with our latest blog about Kristen Ashton, an Account Executive based in Orlando.
Competitors are inevitable and in fact some say they are the most sincere form of flattery because it means that your company is doing something right. Yet what happens when your competitor starts getting a little too close for comfort? The most recent Uber vs. Lyft battle comes to mind as their escalated feud went …+