Oct. 28, 2014 | By

Put Your PR Metrics to the Test

Use these 6 questions to help you put your PR metrics to the test and help separate fluffy metrics from heavy hitting ones.

Oct. 27, 2014 | By

PR Best Practice: Putting Relationships First

Relationships established between PR teams, journalists, marketing executives and consumers is a key component in strong, lasting and memorable PR campaigns and the success that follows. Understanding why these relationships can be so powerful is oftentimes an overlooked PR best practice.

Oct. 22, 2014 | By

Inside Vantage’s Tech PR Team: Meet Rachel Marshall

Wonder what Vantage PR’s Social Media Specialist Rachel Marshall  is like outside of work? Find out in the post of our Inside Vantage’s Tech PR Team series!

Oct. 20, 2014 | By

3 Easy Ways to Turn Hot Trends into PR Opportunities

There are numerous time-saving tools your marketing and PR team can use to identify top industry trends before they’re yesterday’s news. But once your team has found that next hot trend, then what? Here are 3 key ways to turn trends into PR opportunities.  1.    Timely media outreach — When breaking news or a major …+

Oct. 16, 2014 | By

Inside Vantage’s Tech PR Team: Meet Sasha Dookhoo

 Wonder what Vantage PR’s Account Executive Sasha Dookhoo is like outside of work? Find out in the post of our Inside Vantage’s Tech PR Team series!

Oct. 15, 2014 | By

Consumer Tech PR: When to Pull the Trigger

The growing presence of technology in consumer products is more prominent than ever. Products are adapting and incorporating technology to create new tools or tackle emerging and/or currently present problems in the everyday life of consumers. But as technology is increasingly incorporated into consumer products, there is the question – can a strategic PR campaign …+

Oct. 9, 2014 | By

Teamwork: The Path to a Successful Career in PR Communications

When I began my PR Communications internship I was eager to put the skills I learned in school to good use. On the first day of my internship I was handed a training binder that outlined everything I would be doing along with a list of five clients. Although it was a bit overwhelming, I was …+

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