July 25, 2014 | By

3 Tips for Making the Most of Public Relations Internships

For most college students, the thought of walking into an office on your first day as an intern can be quite daunting. But, what most first time interns have yet to learn is that an internship begins the second you submit a resume. As I’m coming to the end of my internship here at Vantage …+

July 14, 2014 | By

Biotech PR: Taking Your Innovation to the Next Level

Biotechnology companies today have big aspirations. They seek solid R&D investment, an incredible team of PhDs and an amazing innovation that has the potential to save millions of dollars, create less waste or use existing materials in a more economical, productive and environmentally-friendly way for example. If they’re successful, they might even disrupt a multi-billion …+

July 10, 2014 | By

5 Critical Leadership Qualities for PR-Focused Executives

In a consistently evolving field, senior and mid-level marketing executives are called to take strategic action around PR initiatives that will shape the future of their companies. From direct mail to mobile, press kits to online content and TV to social media, PR has dramatically changed over the last decade. As a result, marketing leaders …+

July 5, 2014 | By

Identify Top Industry Trends Before They Are Yesterday’s News

Is your team studying industry trends? If not, your marketing and PR team should be. Staying on top of industry trends can be a game changer by helping elevate the timeliness and relevance of your thought leadership, social media presence,brand development and communications with present and future customers. Yet, staying on top of current trends …+

June 30, 2014 | By

The Key to an Award Winning Agency Culture

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In …+

June 29, 2014 | By

3 Tactics for Picking the Right Media Mix

Everyone knows that generating media coverage plays a significant role in establishing a company as a market leader. However, it’s crucial to keep in mind that picking media is about quality over quantity. The best coverage is the right coverage – meaning that your ideal media mix should be based on your company niche and the …+

June 28, 2014 | By

Communicating the Value of PR When Results Aren’t Obvious

The goal for a PR professional is to tell a story in a way and place that attracts the eyes of  an appropriate market. When these eyes don’t lead to immediate results for your company, it can be discouraging. We’ve all been there: Colleagues and supervisors want numbers, but it’s not always easy to measure …+