Once you or your PR agency has secured a media briefing the next step is to prepare for it. There are a few critical things that must be done prior to a briefing to ensure that things go smoothly and a positive relationship is maintained after the media briefing occurs.
Wonder what Vantage PR’s Account Manager Laura Keesee is like outside of work? Find out in the post of our Inside Vantage’s Tech PR Team series!
Wonder what Vantage PR’s Senior Account Executive Stephanie Waxman is like outside of work? Find out in the post of our Inside Vantage’s Tech PR Team series!
Follow these 6 simple steps to creating a social media plan that is completely customized for your business.
If you are about to walk into a PR kickoff with your marketing team the last thing you want to do is walk in empty handed. Take the time to answer some of these questions that will help to boost your new relationship with your PR agency.
The idea is to create a media relationship built off of trust and respect. There’s an understanding that both parties have a tangential end goal; the editor’s is to put together a relevant and attractive piece, while yours is to expose your brand in a positive light to the appropriate audience. The measures that you take during this first round of interactions can set the stage for a larger, more meaningful media relationship.
There’s a wide variety of ways for you to start utilizing social media account(s) for your company and for yourself in order to create, develop, and maintain proper relationships with your target media. While utilizing social media to its’ fullest extent it’s important to understand why investing in Facebook can lead to various benefits.